Our Mission: To globally educate, promote and provide essential, sustainable cosmetic and personal care products, which are non-toxic and vegan. These products are also organic, halal, gluten-free, non-GMO, and animal cruelty-free. The goal is to make such products available to all health-conscious people around the world who prefer natural products. The brand is medically approved, scientist and chemist certified and supported by global naturopaths. We also hold industry memberships which keep us up to date with the latest trends and advancements for our consumers.
Our Vision: To see a world holistically moving away from toxicity, processed products, and disease, to a healthy lifestyle for all. To reach our goal and be triumphant, we ardently devote our efforts to this vision and promote products that support it.
Our Story: The founder is a single-Mother from New York City. Her entrepreneurial education and business background of over ten years have laid the groundwork for her innovative business concept. Her life experience of growing up in New York, as well as her travels to Africa and the Middle East, have led her to become a health researcher and student of Holistic and Naturopathic Health. The founder’s family descends from the Middle East and East Africa, whose legacy still remains to this day. The family brought medical and scientific advancement to the region, which during the mid-twentieth century was successfully thriving. Although being a minority American woman has had its challenges, the founder has striven to be a strong voice and inspiration for all women in America. In a free market society, she believes consumer education is key and support of minority and women-owned businesses is vital for all forward-thinking societies.
The quest of selecting a Brand name was intensive, as it needed to stand for the two most amazing qualities of a woman - strength and beauty. We have found perfection in "Amari" as it means beautiful, strong and ever-lasting. This ancient term stems from so many world languages such a African, Arabic, Greek, Hebrew, and Indian, all leading back to the same meaning. We are hopeful to unite not only women but the world in harmony and health awareness. We gladly give back to the community by donating a percentage of our proceeds to local charities. If you would like to be a part of or donate to our profound undertaking of the research and development of products that are needed and desired by the marketplace, please feel free to email us at firstname.lastname@example.org.