About Us

Our Mission:   To globally educate, promote and provide essential everyday products such as cosmetics and personal care products, which are healthy, organic and halal. These products are also vegan, gluten-free, non-GMO and animal cruelty-free.  The aim is to make these quality products affordable and highly appreciated by health-conscious people around the world who prefer natural products. The brand is medically approved, scientist and chemist verified and supported by global naturopaths.  We also hold industry memberships which keep us up to date with the latest trends and advancements for our consumers.  

Our Vision:   To see a world holistically moving away from toxic chemicals, processed products, and disease, to a world of healthy, natural living. Part of our vision is to give back to the community on an annual basis by donating a percentage of our proceeds to local charities.  We gladly accept donations and grants that can aid in more research and development of products that are desperately desired by the marketplace.
Our Story:   The founder is a single-Mother from New York City.  Her entrepreneurial education and business background of over ten years have laid the groundwork for her innovative business concept.  Her life experience of growing up in New York, as well as her travels to Africa and the Middle East, have led her to become a health researcher and student of Holistic and Naturopathic Health.  The founder’s family descends from Yemen and East Africa, whose legacy still remains to this day.  The family brought medical and scientific advancement to the region of Yemen, which during the mid-twentieth century was successfully thriving.  While it is challenging being a first-generation Muslim American woman, the founder has strived to be a strong voice and inspiration for all women in America. In a free market society, she believes consumer education is key and support of minority and women-owned businesses are vital for forward-thinking societies.